TravelTravel - South Korea

Insadong Culture Street – Ssamziegil 쌈지길 and Annyeong Insadong 안녕인사동 Mall

Insadong Culture Street is one of the must-visit neighbourhoods in South Korea, for its vibrant culture and artistic scene.

The walkways are lined with various shops selling antiques, handicrafts, souvenirs and paintings, as well as art galleries and museums. Within walking distance are Ssamziegil 쌈지길 and Annyeong Insadong 안녕인사동 malls which sell accessories and offer handicraft workshops too. There are also tea houses, cafes and restaurants in the vicinity.

Ssamziegil 쌈지길 is a colourful artsy building which houses numerous small locally owned shops.

There are shops for accessories, candles, bricks, stationeries and hands-on activities like needle felting.

There is also a Ddong Cafe on the top floor selling poo-shaped waffles.


44 Insadong-gil, Jongno District, Seoul, South Korea

Tel: +82 2-736-0088

Daily: 10:30AM-8:30PM

Website: https://www.instagram.com/ssamzigil_official/


Annyeong Insadong 안녕인사동 is a six-storey shopping mall which has a good mix of F&B establishments and retail.

Some highlights are Hello Brick Sand (a popular Korean pastry), Rice Cake Dessert, PLAY LINE FRIENDS, YG Place (for YG K-pop idols merchandise) and the atrium bazaar.

PLAY LINE FRIENDS

YG Place


49 Insadong-gil, Jongno District, Seoul, South Korea

Tel: +82 2-6954-2910

Daily: 10AM-10PM

Website: https://www.instagram.com/anyounginsadong/