Wiggle Wiggle 위글위글 Flagship Store Dosan Branch in Seoul

27 June 2024 Gwendolyn

Korean lifestyle brand, Wiggle Wiggle 위글위글, is a super cute and cheerful store decked in bright colours, rainbows and smiley flowers.

The flagship Dosan branch store is in Gangnam district. A new outlet has also opened in Myeongdong, a much more convenient location for tourists.

Having visited both outlets, I find that the products sold are similar, but the flagship outlet is larger and has different set-up rooms for photo-taking.

There are all sorts of home and lifestyle essentials, enough to decorate your entire house.

It is like Daiso but Wiggle Wiggle version.

On the products, you can find recurring signature characters like bears, flowers and rainbows in bold, vibrant colours.

Think slippers, door mats, socks, headbands, cushions, glasses, stationeries, pyjamas, notepads, boxes, recyclable bags and more.

Everywhere is a photogenic corner. There are also rooms made to resemble a bathroom, bedroom and living room for you to live out your fantasy momentarily.

Of course, it’s tempting not to bring home something from here.